10 ways to attract more landlords
1. Promote your business across a variety of mediums. As well as using traditional mediums, such as newspapers, leaflets and posters, ensure you utilise social media and keep your Facebook, Twitter and LinkedIn pages up-to-date and relevant.
2. Target specific types of landlord if this is where the bulk of your experience lies. If you are known in the area for dealing with modern, luxury lettings, focus on reaching out the landlords in this sector, rather than targeting the budget rental market or student lets.
3. Simplify your terms and ensure they are transparent and fair, making landlords feel confident they are getting a good deal when they sign up with your agency.
4. Reach out to landlords you have previously worked with.
Be the best
5. Provide the best service in your area. It might sound obvious, but if you are genuinely the best option for landlords in your town or city, they will stick with you and likely recommend you to others.
6. Check out the competition. If a new agency is snapping up more than its fair share of landlords, take some time to research the new competition. What are they doing differently to you? How can you compete and convince landlords they would be better off with you?
7. Don't be complacent. Stay ahead of current trends and research the property rental market regularly for fresh ideas and to incorporate any new developments into the service you offer.
8. Make use of press releases. These not only promote your agency to potential landlords, but will also be seen by those looking to rent. If you're opening a new office, or have noticed interesting trends in local house prices, put together a short press release and distribute it to local media outlets.
9. Inject personality into your brand. If you're a family-run business, make sure you mention this on your website or promotional literature. Customers enjoy knowing a little about the people they can expect to be dealing with if they sign up.
And finally...
10. Take advantage of what makes you different. If you're a small, local agency, you won't be able to compete with the national chains when it comes to brand awareness or advertising. Focus on your strengths, such as your in-depth knowledge of the local market, and the fact that landlords can expect the personal touch whenever they need to call or email.
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